competitive intelligence REPORTS

Most SMEs track competitors the same way: occasional Googling, reacting when it's too late.

Balthazaar changes that.Every month, we collate what your competitors are doing across six signal categories — ads, keywords, website changes, online sentiment, hiring activity, and news — and deliver it as a structured, analyst-verified report. No tools to learn. No analyst to hire.

Just insight, delivered to your inbox.

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packages

Stay one step ahead with data-driven competitive intelligence designed to help you understand your market, anticipate competitor moves, and make smarter business decisions.

As a competitive intelligence agency, we combine the expertise of seasoned competitive intelligence analysts with powerful business and competitive intelligence tools. The result: clear, actionable insights that support real growth.

Through ongoing competitive intelligence analytics, we monitor competitors’ digital strategies, performance trends, messaging, and market positioning. Insights are delivered in a clear monthly competitive intelligence report, making it easy to compare performance, spot opportunities, and act quickly.

This service is ideal for leaders who crave enterprise-grade competitive insights, including meaningful data points over a period of time to capture trends.

Our competitive intelligence reports are tailored to your market, goals, and competitive landscape.

Turn competitor activity into advantage - and transform intelligence into action.

what the competitive intelligence reports deliver

recruitment SIGNAL MONITORING

We track your competitors' job postings and hiring patterns.

These surface strategic signals like new product lines, geographic expansion or capability gaps.

online sentiment ANALYSIS

We monitor reviews, social media, forums and news to capture how the market perceives your competitors versus your organisation.

Sentiment score metric (positive, neutral, negative), key themes, and alerts on emerging reputation risks or opportunities you can exploit.

Keyword / AI PROMPT & webSITE traffic INTELLIGENCE

We track which keywords competitors rank for, what questions they're answering in AI search, and how their website traffic is shifting.

A keyword gap analysis showing exactly where your competitors are winning, and where you can take ground.

website CHANGE MONITORING

We alert you to meaningful changes on competitor websites — new product pages, pricing updates, messaging shifts, and UX changes.

A changelog of competitor web activity so you're never surprised by a pivot you should have seen coming.

ADVERTISING & CAMPAIGN MONITORING

We track campaigns your competitors are running across Google and Meta channels.

A view of their messaging, offers, audience targeting, and spend signals, so you can counter or differentiate effectively.

online news intelligence

We monitor press coverage, PR activity, and media mentions across your competitive landscape.

A curated news digest with analysis of competitor announcements, partnerships, and market moves.

Contact

Want to stay ahead of the competition? Get in touch today.