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competitive intelligence
REPORTS
Most SMEs track competitors the same way: occasional Googling, one or two Google Alerts, ending up reacting when it's too late.
Balthazaar changes that.Every month, we collate your competitor(s) moves on the internet and social media, in any country. We summarise signals across eleven data points - web traffic, keywords, AI brand insights, YouTube, online content, online sentiment, news, online reviews, ads, web changes and recruitment activities - and deliver it as a structured, analyst-verified report with a summary. No tools to learn. No analyst to hire.
Just insights - collated from 17 reliable sources incl. paid subscriptions, open web as well as AI generated - reviewed by an analyst and delivered to your inbox.
Balthazaar works with businesses anywhere in the world, drawing on signals from most countries, with particularly strong coverage across English-speaking markets.
one-off offer:
trial competitive intelligence report
GET YOUR OWN TAILORED REPORT FOR ONLY SG$99.
NO STRINGS ATTACHED AND NO PHONE CALL.
Stay one step ahead with data-driven competitive intelligence designed to help you understand your market, anticipate competitor moves, and make smarter business decisions.
As a competitive intelligence agency, we combine the expertise of seasoned competitive intelligence analysts with powerful business and competitive intelligence tools. The result: clear, actionable insights that support real growth.
Through ongoing competitive intelligence analytics, we monitor competitors’ digital strategies, performance trends, messaging, and market positioning. Insights are delivered in a clear monthly competitive intelligence report, making it easy to compare performance, spot opportunities, and act quickly.
This service is ideal for leaders who crave enterprise-grade competitive insights, including meaningful data points over a period of time to capture trends.
Our competitive intelligence reports are tailored to your market, goals, and competitive landscape.
Turn competitor activity into advantage - and transform intelligence into action.
what the competitive intelligence report deliverS
AI BRAND INSIGHTS
We collate your and your competitors' AI brand discoverability score, AI brand share of voice and the AI brand positive % reputation.
With the phenomenal AI search adoption, resulting in lower web traffic, your business needs to know how you show up on AI search engines.
online sentiment ANALYSIS
We monitor online reviews, social media, forums and news to capture how the market perceives your competitors versus your organisation.
Sentiment score metric (positive, neutral, negative), key themes, and insights on emerging reputation risks or opportunities you can exploit.
recruitment SIGNAL MONITORING
We track your competitors' job postings and hiring patterns on LinkedIN and their websites.
These surface strategic signals like new product lines, geographic expansion or capability gaps.
Keyword / AI SEARCH PROMPT & webSITE traffic INTELLIGENCE
We track which keywords competitors rank for, what questions they're answering in AI search, and how their website traffic is shifting.
A keyword analysis showing exactly where your competitors are winning, and where you can take ground to address any gap.
online news intelligence
We monitor press coverage, PR activity, and media mentions across your competitive landscape.
A curated news digest with analysis of competitor announcements, partnerships, and market moves.
ADVERTISING & CAMPAIGN MONITORING
We track campaigns your competitors are running across Google, Meta and LinkedIn channels.
A view of their content themes, formats and ad volume, so you can counter or differentiate effectively.
website CHANGE MONITORING
We alert you to meaningful changes on competitor websites — new product pages, pricing updates, messaging shifts, and UX changes.
A changelog of competitor web activity so you're never surprised by a pivot you should have seen coming.
Contact
Want to stay ahead of the competition? Get in touch today.