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Competitive Intelligence Report
11 signal categories
17 trusted sources
1 analyst-reviewed report per month
delivered straight to your inbox
from hindsight to foresight - in every report
Most SMEs track competitors the same way: occasional Googling, one or two Google Alerts, ending up reacting when it's too late.
Balthazaar changes that. Every month, we collate your competitor(s)' moves on the internet and social media, in any country, into one structured, analyst-verified report.
We summarise signals across 11 data points - web traffic, keywords, AI brand insights, YouTube, online content, online sentiment, news, online reviews, ads, web changes and recruitment activities - collated from 17 reliable sources including paid subscriptions, the open web and AI-generated signals. No tools to learn. No analyst to hire.
Balthazaar works with businesses anywhere in the world, drawing on signals from most countries, with particularly strong coverage across English-speaking markets
THE SECRET SAUCE
"AI-drafted, analyst-verified."
Every Balthazaar report starts from real signals pulled across 17 sources - then a human analyst checks, corrects and interprets.
Interpretation and strategic recommendations, not raw AI output nor a dashboard you have to decode.
who is this for
Built for founders, directors, CIO and operations leads at SMEs in competitive markets who need enterprise-grade intelligence - without an enterprise budget, or an analyst on payroll to interpret it for them.
WHY COMPETITIVE INTELLIGENCE MATTERS
your competitors are not waiting
neither should you
Every week, your competitors are adjusting their pricing, testing new messaging, launching into new markets, and winning customers you didn't know you were losing.
Without competitive intelligence, you're making strategy decisions with half the picture.
Competitive intelligence - the systematic tracking and analysis of competitor activity, market shifts, and industry trends - was once the exclusive domain of large enterprises with dedicated research teams and six-figure tool budgets. That gap left small and mid-sized businesses flying blind in markets that move faster than ever.
The cost of not knowing is real.
Companies that track their competitive landscape consistently outperform those that don't. They spot threats earlier, identify pricing opportunities before leaving money on the table, and enter conversations with prospects already knowing what the competition has said. They don't get surprised by a competitor's product launch or a shift in market positioning — because they already know it's coming.
For growing businesses, competitive intelligence isn't a luxury:
it's the difference between reacting to the market and shaping your position within it.
how it works
Three steps, no software to learn and no analyst to hire
Tell us who to track
Name your competitors, the countries you compete in, and the keywords that matter. Takes minutes and no onboarding call required.
We generate the report, an analyst does QA & insights
Signals are pulled from 17 sources across 11 data points, then checked and interpreted by a human analyst - not just a dashboard of raw numbers.
Your report lands in your inbox
A structured, ready-to-act report on your schedule - monthly by default. Nothing to log into, nothing to configure.
see a real report before you subscribe
See exactly what you get before you subscribe with an actual anonymised report.No need to commit or talk to anyone first.
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Get a full sample report now
in your inbox
Client identifying information and numerical data have been redacted.
packages
Every package is a recurring subscription. Pick the tier that matches how many competitors and countries you track - all tiers cover all eleven signal categories, monthly delivery, and analyst review. Grow into a larger tier at the end of your subscription schedule.
foundation
1 competitor · 1 country
SG$2,940
/ 6 months
or SG$5,000 / 12 months
Get your single closest rival tracked, structured and explained - every month. The place most businesses start.
growth
Up to 3 competitors · 1 country
SG$5,940
/ 6 months
or SG$10,000 / 12 months
Watch your top three rivals move before they get ahead - one report, full picture.
MOST POPULAR
intelligence pro
Up to 6 competitors · Up to 3 countries
SG$9,540
/ 6 months
or SG$16,000 / 12 months
Full market coverage across your biggest regions, plus a 15-min analyst call on your first report.
Currencies currently supported: SGD, USD, AUD, CAD, EUR and GBP. More than 20 global payment methods.
add-on: up to 100 tailored keywords per country
Up to 100 target SEO ranking keywords for your brand, products and industry - feeds straight into your report. A must if you do not know your ranking keywords. Buy - as a one-off option - after your selected subscription or trial report.
what the report delivers
Eleven signal categories, every report, every tier.
keyword, AI prompt & website traffic
Which keywords competitors rank for, what AI answers about them, traffic shifts. Reveals your entry points before competitors do.
advertising / campaign and video monitoring
Creative themes, formats, volume across Google, Meta, TikTok, LinkedIn. Reverse-engineer to counter or differentiate.
AI brand insights
Your and competitors' AI discoverability, share of voice, reputation strength. Tracks positioning as traffic migrates to AI-powered discovery.
online reviews
Customer satisfaction and pain points across Trustpilot, Google Reviews, Reddit and the like. Sentiment trends reveal where competitors lose customers and why.
online news intelligence
Press coverage, PR activity, media mentions with analysis. Stay ahead of public positioning shifts.
website change monitoring
Pricing updates, product pages, messaging shifts, UX changes. Spot pivots early, before your market reacts.
online sentiment analysis
Customer sentiment from reviews, social, forums, news—scored positive/neutral/negative. Spot reputation risks and unmet needs first.
recruitment signal monitoring
New roles on LinkedIn, company websites, Glassdoor rating. Early signals of pivots, expansion, talent flight- months ahead of announcement.
what actually lands in your inbox
Every report follows the same structure - built for a five-minute read, not a data dump.
built for a 5-minute read
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Every section is backed by a named source, no black-box scores
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No dashboard to log into and no jargon to decode, just plain English throughout
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Forward-ready: built to hand straight to your leadership team
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Report format: PDF and HTML
ONE-OFF REPORT | NO SUBSCRIPTION | NO PHONE CALL
still undecided? get the trial report
tailored trial report
1 competitor · 1 country
SG$99
/ one-off report
A single tailored report covering all eleven signal categories, built for your business and your real competitor - analyst-reviewed before it reaches you. No subscription, no phone call, no auto-renewal.
✓ All 11 signal categories, same as every subscription tier
✓ 1 competitor, 1 country, delivered once by email
✓ Reviewed by a human analyst before delivery
✓ For the undecided - most businesses go straight to a subscription package.
the balthazaar difference
Structured, periodic, analyst-curated competitive intelligence for SMEs, at an accessible price.
AI-drafted, analyst-verified
Every report starts from AI-collated signals and is checked, corrected and interpreted by a human analyst - not a dashboard you decode yourself.
periodic reports driving decisions
No tool to manage. A ready-to-act report on your schedule, monthly by default, covering moves, messaging and pricing shifts.
priced for growth-stage businesses
No onboarding calls, no minimum seats. Upgrade tiers at the end of your subscription period as your tracking needs grow.
focused on your actual market(s)
We track the competitors that matter to you, in the industries and regions where you compete - not a generic sector sweep.
reporting sources
frequently asked
the basics
what is competitive intelligence and why does it matter for small businesses?
Competitive intelligence is the systematic tracking and analysis of competitor activity, market shifts and industry trends. For a small business, it means seeing a rival's price change, new campaign or hiring push when it happens rather than months later. It used to need a research team and an expensive tool stack: Balthazaar packages it as a monthly report so SMEs can act on the same kind of information larger companies use.
is Balthazaar a competitive intelligence consultancy or a software tool?
Balthazaar is a competitive intelligence service, not software: you receive a finished, analyst-verified report in your inbox, with no dashboard to learn and no analyst to hire. Each report is AI-drafted, then checked, corrected and interpreted by a human analyst, with recommendations rather than raw data. Balthazaar also offers fixed-scope marketing consultancy for go-to-market and digital strategy work.
which competitive intelligence companies in Singapore work with SMEs?
Balthazaar is a Singapore competitive intelligence company built for SMEs: founders, directors and operations leads who need competitor tracking without an in-house analyst or an enterprise research budget. Packages start at one competitor in one country, there are no minimum seats or onboarding calls, and you can move up a tier at the end of your subscription period.
what you get
what does a competitor analysis report from Balthazaar include?
Every Balthazaar report covers 11 signal categories for each competitor: website traffic, keywords, AI brand insights, YouTube, online content, online sentiment, news, online reviews, advertising (Google, Meta, TikTok, LinkedIn), website changes and recruitment activity. Signals come from 17 sources (paid subscriptions, the open web and AI-generated signals), and a human analyst checks and interprets them. You receive it as a PDF and HTML report, monthly by default.
what sources do you use?
17 reliable sources - paid subscriptions, the open web, and AI-generated signals - and every report reviewed by a human analyst before it reaches you.
what industries do you cover?
Competitive reports can be produced for any industry and any English-speaking country. The report works best when competitors have an active online presence, since many analysis draw on news, reviews and social media signals.
do you work with clients outside Singapore?
Yes. Balthazaar is based in Singapore and works with clients worldwide. We track competitors in any market where most of the online conversation is in English, such as Singapore, Australia, New Zealand, the UK, Ireland, the US and Canada, and reports are written in English. On request, we can also cover France and other French-speaking markets, with the report written in French. You can pay in SGD, USD, AUD, CAD, EUR or GBP.
how often do you get a report?
Monthly by default. We can adapt the cadence to your business if you need a different rhythm.
how can competitive intelligence improve my pricing strategy?
Competitive intelligence shows you what competitors charge and when that changes. In a Balthazaar report, website change monitoring flags pricing-page and product-page updates, the advertising section shows which offers competitors are pushing, and online reviews show where customers complain about price or value. Together, that tells you whether to match, undercut or justify a premium before a competitor's move costs you deals.
can I track competitors with free tools, and what should I look for in a monitoring service?
Free tools cover parts of it: Google Alerts for news, the Google, Meta, TikTok and LinkedIn ad libraries for ads, and competitors' own websites and social accounts for content. What they don't give you is time saved or interpretation. When you compare services, look for coverage across search, AI answers, ads, social and video content, reviews, news and hiring - named sources, a human analyst, a fixed delivery schedule, and pricing based on how many competitors you track. Balthazaar's reports are built on those five points.
buying
how much does a competitive intelligence report cost in Singapore?
At Balthazaar, a one-off trial report (1 competitor, 1 country) costs SG$99. Monthly-report subscriptions are: Foundation (1 competitor, 1 country) SG$2,940 for 6 months or SG$5,000 for 12 months; Growth (up to 3 competitors, 1 country) SG$5,940 or SG$10,000; Intelligence Pro (up to 6 competitors, up to 3 countries) SG$9,540 or SG$16,000. You can pay in SGD, USD, AUD, CAD, EUR or GBP.
where can I buy a competitor intelligence report in Singapore?
You can buy one directly from Balthazaar, a Singapore-based competitive intelligence company (Balthazaar Private Limited). Choose a one-off SG$99 trial report or a 6- or 12-month subscription on this page, with no sales call or onboarding meeting.
do I need to sign a contract?
No. If you choose the trial report there is no subscription and no phone call. If you take up a subscription package - 6 months or 12 months - there is also no contract to sign, however note that you are subscribing to recurrent terms, unless you unsubscribe at least 30 days prior to the end of the subscription term chosen. All options are subject to the Terms of Service that you can find on this website, as well as at checkout.
can I change competitors or countries later?
Yes. Your package scope (number of competitors and countries) can be adjusted between billing cycles. You can also subscribe to more than one report, if you operate in a complex competitive environment.
after you buy
what happens after I sign up?
Once your Stripe payment goes through, you will receive a receipt from Stripe and an email from Balthazaar with a short new client form - your organisation details and the competitors you want tracked. Return the completed form and your first report lands in your inbox within 5 working days.
is my report confidential?
Yes. Every report is prepared exclusively for you and is never shared, published, or reused for another client.
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