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FOUNDER AND PRINCIPAL CONSULTANT
marketing consultancy for growing businesses:
20+ years reading markets
I'm Nadine Lacroix.
Twenty-two years of international marketing across four continents, in B2B and B2C in various industries, and on both sides of the table - client and agency.
Most recently Digital Client Director at Edelman Singapore. Before that, digital marketing, marketing analyst, growth marketing, communications and CRM roles at Volkswagen Financial Services Australia, Volkswagen Group Australia, Blake Dawson Waldron, among others.
I've also run a business end to end. I founded MookieMerino, a sustainable babywear brand, and ran it for eight years - the P&L, the ads, supply chain, customer service, website, SEO, e-commerce CRO, CRM, all of it.
Advice is easy when you don't have to implement it. I've had to so I know what you're looking for.
MSc International Business. BCom, Major in Marketing.
Singapore-based, working globally.
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LIMITED AVAILABILITY - BOOK NOW
what i help you with
Fixed scope, fixed price, fixed dates.
No open-ended retainers and no discovery phase you pay for before anyone does any work.
go-to-market
Launching a product, entering a new market, or repositioning one that isn't landing. Positioning, channel plan, messaging, launch sequence.
marketing growth & optimisation
You're already spending - on ads, content, email, agencies - and can't tell what's working. Audit, diagnosis, and a ranked list of what to fix first.
digital strategy
Where to play and how to show up: channels, funnel, measurement, and increasingly how you appear in AI search as buyers shift there.
packages
Every engagement is quoted flat, scoped in writing, and delivered to a date. You'll know what you're getting and what it costs before you commit.
marketing teardown
SG$1,950
Timeline - 1 week
Two areas pulled apart properly.
You pick two areas from:
- paid channels (up to 3 | past 3 months),
- website and funnel (1),
- email and lifecycle (up to 3 flows), or
- website content and SEO (up to 3 pages).
I review those two areas in depth and tell you what's broken, what's working, and what to do about it and in what order.
You get
a written teardown of the two areas you chose, a ranked list of the 5 highest-impact actions, and one 30-minute walkthrough call.
Not included
implementation, review of areas outside the two selected, ongoing support.
Best if
you know something isn't working but not which thing.
go-to-market sprint
SG$6,500
Timeline - 3 weeks
A launch plan specific enough that someone else can execute it.
- Positioning statement and ICP definition 1 segment,
- Competitive context,
- A messaging framework for your primary audience,
- Channel recommendation with budget split,
- An 6-week launch calendar.
You get
the GTM document, the messaging framework, the channel and budget plan, the launch calendar. Two 60-minute working sessions. One round of revisions.
Not included
copywriting beyond the messaging framework, creative production, agency briefing or management, execution of any kind. Additional segments or audiences quoted separately.
Best if
you're launching a product, entering a new market, or repositioning one that hasn't landed.
ai visibility audit
SG$2,400
Timeline - 1 week
Your buyers are asking ChatGPT who to hire. Find out what they're being told.
A fixed set of buying-intent prompts, run across three AI engines, three times each, covering you and up to three named competitors. Every answer captured verbatim.
You get
a scored baseline - how often you appear, how often you're described accurately, how you rank against the competitors named - with the verbatim quotes behind each score, and a prioritised list of what's causing the gaps.
Not included
implementation of any kind. That's the package on the right handside.
Best if
you suspect you're invisible in AI search, or you're being described wrongly.
fractional marketing lead
SG$3,200
Per month for 2 days
Senior marketing judgement,
2 days a month.
Strategy and priorities, campaign direction, and review of the work your team or agencies are producing - plus the calls a founder shouldn't be making alone.
Three-month minimum, then month to month with 30 days' notice.
You get
a senior marketer inside the business 2 days a month (16 hours per month)- strategy, decisions made, work reviewed, priorities set. Not a document telling you what you should do.
How it runs
days are booked one week in advance, subject to availability. Questions between sessions are answered async within two business days.Unused days don't roll over.
Not included
execution. I direct the work, review it and make the calls - I don't produce the assets.
Best if
you need the judgement of a marketing director without the headcount.
ai visibility blueprint
SG$4,500
Timeline - 2 weeks
The ai visibility audit tells you what's wrong. This fixes it.
Structured data markup on up to 3 webpages. Copy rewritten for machine extraction on up to 3 pages, with one revision round.
Submission to up to 5 relevant directories.
A named list of 10 third-party mention targets with the pitch angle for each.
You get
the list of changes (implementation pending which backend you are using), the citation plan, and a re-run of the full audit at day 30 scored against your baseline.
Not included
pages beyond those listed, ongoing monitoring, outreach execution to the mention targets. Requires the ai visibility audit first.
Best if
you've seen the baseline and want the gap closed.
fractional marketing lead
SG$6,000
Per month for 4 days
Senior marketing judgement,
4 days a month.
The same role at the cadence a business without a marketing lead actually needs - enough time to own the plan, not only review it.
Three-month minimum, then month to month with 30 days' notice.
You get
a senior marketer inside the business 4 days a month (32 hours per month)- the plan owned end to end, work reviewed, priorities set, and decisions made as they come up rather than once a month.
How it runs
days are booked one week in advance, subject to availability. Questions between sessions are answered async within two business days.Unused days don't roll over.
Not included
execution. I direct the work, review it and make the calls - I don't produce the assets.
Best if
you have no marketing lead and need one, without hiring one.
Currencies currently supported: SGD, USD, AUD, CAD, EUR and GBP. More than 20 global payment methods.
how it works
a 15-minute call
Free. You describe the problem, I tell you which package fits - or that none of them do, which happens and is fine.
a written scope
Flat price, named deliverables, delivery dates. You approve it before anything starts. The price doesn't move unless you change the scope in writing.
delivered
Work is delivered to the date agreed. No monthly retainer that quietly renews, no hours you can't account for.
LIMITED AVAILABILITY - BOOK NOW
not sure where to start?
Book the call.
15 minutes, no charge, and you'll leave with a view on what to do next whether or not you hire me.